Herbert Hernandez is a creative force with a diverse skill set that spans both music and advertising. He is the co-founder of GIGIL, an independent advertising agency that has quickly become one of the most awarded in the Philippines, including being named Independent Agency of the Year. In addition to his work in advertising, Herbert is a talented guitarist and songwriter, playing for the bands 6cyclemind and Moonstar88. He wrote the hit song "Migraine," which has garnered over 100 million streams. With 20 years of experience in the advertising industry, Herbert has received numerous accolades, including Cannes Lions and the APAC Effies. His innovative approach to both music and advertising has earned him spots on Campaign’s "40 Under 40" and Adweek’s "Creative 100." Herbert’s passion for creativity and storytelling continues to drive his success in both fields.