Herbert Hernandez is a creative powerhouse, seamlessly blending his talents as a guitarist, songwriter, and advertising executive. As a founding partner of GIGIL, he has helped shape the agency into one of the most awarded in the Philippines, with accolades including the APAC Effies Gold and Philippines Independent Agency of the Year. In addition to his work in advertising, Herbert is an accomplished musician, performing with the bands 6cyclemind and Moonstar88. He is the composer of the hit song "Migraine," which has amassed over 100 million streams. With 20 years of experience in the advertising industry, Herbert’s work has been recognized at Cannes, the Clios, and beyond. His innovative spirit has earned him recognition on Campaign’s "40 Under 40" and Adweek’s "Creative 100." Herbert’s unique ability to excel in both advertising and music has made him a key figure in shaping modern Filipino culture.