Herbert Hernandez is a true creative leader, excelling in both the music and advertising worlds. As a founding partner of GIGIL, he has helped the agency achieve numerous accolades, including being named Philippines Independent Agency of the Year. Herbert is also a talented guitarist and songwriter, playing for the bands 6cyclemind and Moonstar88. His hit song "Migraine" has been streamed over 100 million times, cementing his status as a top songwriter in the Philippines. With 20 years of experience in the advertising industry, Herbert has won multiple awards, including Cannes Lions and the APAC Effies. His contributions to the creative world have earned him recognition on Campaign’s "40 Under 40" and Adweek’s "Creative 100." Whether in music or advertising, Herbert’s innovative ideas and passion for creativity continue to inspire others and shape the industry.